Why is Local Search Optimization Important?
Today it’s estimated that over 60% of all web searches are done using a phone. In fact, over 70% of searches related to food and beverage (aka restaurants and bars) are done on small devices. As a result, search engines like Google are now following a “mobile first” strategy, by indexing websites based on how they look and perform when formatted for smaller devices. If your site doesn’t perform well and look great on these devices you’ll pay a penalty.
We help you develop a local search strategy
In addition to making your website Search Engine Ready for local search, we help you connect the other key components of your web presence. Learn more below about we help below.
Key Local SEO Ranking Factors
And, how we help our Clients.
Google My Business
- We show you how to claim and update you GMB listing…
In-bound Links
- We help you identify relevant content and business partners that might provide quality linking…
Reviews
- We help you understand the review signals for your business…
Page Content
- We ensure your site includes local business schema that aligns to your site content and across the web…
Citations
- We review with you appropriate internet directories for your business and help ensure data consistency…
User Behavior
- We set up Google Analytics and show you how to review your data to understand user behavior…
Personalization
- We’ll help you identify opportunities to personalize your site for specific customer segments…
Social Signals
- Where appropriate, we’ll advise you on how to align your social presence to your website for look/feel and content consistency…