A search engine optimization audit (SEO Audit) of a website reviews several of the key aspects of the site that are known to impact its ranking in search engine results. Our audit uses commercially available tools to assist in data gathering. These tools use crawlers similar to the search providers crawlers (e.g. Google, Bing, etc.) to search your website and report on their findings. In addition, we perform manual checks using various online tools and browser plugins.
Why should I have an SEO Audit done on my site?
Search engines rank sites based on a number of factors. SEO reseachers estimate that there are over 200 ranking factors used by Google. Some of these key ranking factors are not directly related to your website (e.g. customer reviews, links from other sites, etc.). But it’s critical to manage SEO factors of your website that can impact your ranking. To be competitive and help your site rank well, it’s important to ensure that your website properly takes advantage of as many SEO ranking factors as possible. If your site is lacking basic key SEO features, your ranking will suffer.
What SEO Mistakes are Most Common?
Meta Tags errors are the most common SEO mistake
Serpstat reviewed almost 175 million web pages and and found over 300 million SEO errors. This analysis concluded that the most common SEO mistake involves meta tags for title and page description. This is especially true of small business sites developed by novice developers or individuals developing their own sites with website development tools like Wix. The Serpstat study revealed that over 50% of the pages reviewed showed title and description meta tag issues. The chart attached indicates the distribution of these problems.
Given the scope of meta tag issues, this is one of the key SEO areas that we review in our audit.
Image Optimization issues are extremely common
Recently SERanking reported in a blog entry that the most common problem found via their audit tool after reviewing 87,000 websites was image related. In fact, they noted that nearly 80% of the sites had missing alt tags. These tags are critical for accessibility and missing tags can leave businesses open to potential issues with the Americas for Disabilities Act.
These are some of the key issues we review in our Free SEO Audit. And our audit report is free whether or not you contract us to update you site or create a new one for you!
Forgetting about local search
46% of all Google searches are looking for local information. (Source: GoGulf)
If you’ve done any search lately you’ve seen how many results are shown with a corresponding map. For example, searching for a restaurant or something like an auto repair facility you’ve seen local search results. Almost 50% of web searches today are considered local searches and 72% of consumers who did a local search visited a business within 5 miles of their location. So it’s critical to ensure that your local business is positioned properly in local search results.
We review your positioning and local search readiness as part of our free SEO Audit. This includes checking your important business listings:
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