Collins Brook Group

Affordable Websites

Why is local search optimization important?

The use of phones and other small devices has dramatically changed the importance of local SEO. More users are searching with the focus on near me, which has led Google to present many search results with a local search focus. Local search results are presented in one of two ways – the Local Pack or the traditional search results page.

  • The Local Pack is presented for most mobile searches that result in nearby business locations (local pack search example).
  • Traditional SERP – (search engine results page) is shown for searches that are generally not tied to your current device location SERP example)..

Moz, a popular digital marketing tool provider, completed research looking at the key ranking factors for local search as compared to the ranking factors of traditional search.

Click to learn more about the Moz local search study

How Collins Brook Group helps small business owners with local search

See below to learn more about how we help small business owners ensure their online activities are optimized for local search.

Local Pack Ranking Factors

Google My Business (25%)
We show you how to claim and update you GMB listing...
In-bound Links (17%)
We help you identify relevant content and business partners that might provide quality linking...
Reviews (15%)
We help you understand the review signals for your business...
Page Content (14%)
We ensure your site includes local business schema that aligns to your site content and across the web...
Citations (11%)
We review with you appropriate internet directories for your business and help ensure data consistency...
User Behavior (10%)
We set up Google Analytics and show you how to review your data to understand user behavior...
Personalization (6%)
We'll help you identify opportunities to personalize your site for specific customer segments...
Social Signals (3%)
Where appropriate, we'll advise you on how to align your social presence to your website for look/feel and content consistency...

Organic Local Search Ranking Factors

In-bound Links (28%)
We help you identify relevant content and business partners that might provide quality linking...
Page Content (26%)
We ensure your site includes local business schema that aligns to your site content and across the web...
User Behavior (11%)
We set up Google Analytics and show you how to review your data to understand user behavior...
Google My Business (9%)
We show you how to claim and update you GMB listing...
Citations (8%)
We review with you appropriate internet directories for your business and help ensure data consistency...
Personalization (7%)
We'll help you identify opportunities to personalize your site for specific customer segments...
Reviews (6%)
We help you understand the review signals for your business...
Social Signals (3%)
Where appropriate, we'll advise you on how to align your social presence to your website for look/feel and content consistency...