The use of phones and other small devices has dramatically changed the importance of local SEO. More users are searching with the focus on near me, which has led Google to present many search results with a local search focus. Local search results are presented in one of two ways – the Local Pack or the traditional search results page.

• The Local Pack is presented for most mobile searches that result in nearby business locations (local pack search example).
• Traditional SERP – (search engine results page) is shown for searches that are generally not tied to your current device location SERP example)..

Moz, a popular digital marketing tool provider, completed research looking at the key ranking factors for local search as compared to the ranking factors of traditional search.

Click to learn more about the Moz local search study

How Collins Brook Group helps small business owners with local search

See below to learn more about how we help small business owners ensure their online activities are optimized for local search.